The Hennessy Club Tour Activation
Regional Multi-Venue Nightlife Takeover
Project Overview
M&G successfully conceptualized and executed a massive, multi-venue regional club tour in partnership with global cognac giant Hennessy. Across a two-month activation phase, we fully dominated the nightlife circuit by executing premium takeovers at four of the region’s most exclusive venues.
In late 2025, Marshall & The Gypsies Entertainment partnered with Moët Hennessy to orchestrate a high-energy nightlife tour designed to reinforce Hennessy’s leadership in experiential lifestyle culture.
Our team handled end-to-end production: acoustic calibration, custom lighting rigs, DJ booking, media coverage, and VIP bottle service rituals across four premier nightlife destinations.
Execution Highlights
Key Performance Metrics
4
Exclusive Venues
2 Months
Activation Window
100%
Sold-Out Turnout
Brand Partner
The Four Regional Venue Takeovers
Casoni Premium Club
High-octane opening night featuring laser arrays, VIP booth curation, and signature Hennessy cocktail vaults.
Visual Archive & Moments
Ready to Create the Next Cultural Benchmark?
From exclusive multi-venue tours to high-fashion signature activations, we engineer the platforms where culture happens.